The GENIUS Framework
G – Grind Fast
Move fast. Launch fast. Learn
fast.
Instead of overplanning, get
something out and improve quickly.
E – Eliminate Bureaucracy
Flatten hierarchies. Kill approval
chains.
Empower engineers to make
decisions on the ground.
N – Normalize Failure
Mistakes aren’t shameful - they’re
feedback.
Celebrate what went wrong if you
learn from it faster than others.
I – Iterate Relentlessly
Don’t wait months to make changes.
Use every test, every failure,
every micro-feedback to build version 2.0 - fast.
U – Understand the Core Problem
Musk always asks: “What is the
fundamental problem we’re solving?”
Go beyond surface fixes. Break the
problem down to its physics and rebuild from first principles.
S – Speed of Innovation > Size of Company
Big teams don’t win. Fast-learning
teams do.
