TIP 1: KEEP IT UNDER FIVE LINES
TIP 2: MAKE THE SUBJECT LINE UNIQUE, MEANINGFUL & EASILY SEARCHABLE
TIP 3: USE EASY-TO-READ FORMATTING!
TIP 4: PUT YOUR SPECIFIC ACTION REQUEST IN THE FIRST LINE
TIP 5: MAKE THE ASK REALLY, REALLY SIMPLE—SUCH THAT IT'S HARD FOR YOUR READER TO SAY "NO"
